George Mason University

Search Engine Marketing

Objectives
Readings
 Presentations
What do you know?
Learn one, teach one
 More
Recent questions
Minute evaluation
Yumn Abduljaved describes how Adwords works (SWF file)

Objectives

  • To understand how to position a web page so that it is ranked higher in web based searches
  • To gain experience in positioning a web page

Readings

Presentations

What Do You Know?

Advanced learners like you, often need different ways of understanding a topic. Reading is just one way of understanding. Another way is through writing. When you write you not only recall what you have written but also may need to make inferences about what you have read. The following questions are designed to get you to think more about the concepts taught in this session.

1. In your view, what are the ideal words that can be used to advertise your project web page (or this course) on the search engine.  Defend your choice by showing that the words fit the site.

2. Price your plan advertisements by using Google rates.

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Enter your last name: 

Please send this information to your instructor.

Always remember that one indication of your participation in the class is your active formulation of questions about the lecture topic.  Your questions help your instructor gauge your understanding of the topic.  In addition, they help you get more information.  The answers to your questions are posted on the web, in the lecture in which you asked the question, under the section titled:  Recently Asked Questions.

Learn One & Teach One

Please choose one of the following sets of chapters and prepare to discuss them in class.  One of the best ways to master a topic is to teach it.  By presenting one of these sets of chapters, you get to have in-depth understanding of the topic.  Please prepare a narrated slide show.  Bring the slides show to the class.  Your presentation will be judged successful to the extent that you can solicit your colleagues comments and input.  Prepare to present any one of the following sets of chapters: 

  1. Getting into Google & Building your page rank
  2. Optimizing a site & Putting Google search on your site
  3. Introducing Search advertising and Google Adwords & Designing your Adwords campaign
  4. Introducing the Google AdSense campaign & Starting an AdSense account

More

See examples of advertisements on search engine at Cooper CP, Williams KN, Carey KA, Fowler CS, Frank M, Gelb CA. Advertising campaign on a major internet search engine to promote colorectal cancer screening. BMJ. 2004 May 15;328(7449):1179-80.

Recently Asked Questions

Ask a question and we will answer it within the next 48 hours.  If you have no questions, please review the answer to the questions asked by others: 

Questions: I just saw on the webpage that for Week 3, there appears to be a "What do you know" section. The syllabus indicates this is not a deliverable. Do we need to complete this What do you know section for Week 3?   Answer: No not if it is not included in the syllabus
This question was asked on 9/14/2006 2:30:14 PM and answered on 9/15/2006 6:10:03 PM

Questions: Do all search engines work in the same way and would high ranking in google lead to high ranking on other engines?  Answer: No, some search engines like Yahoo's are based on human ratings of web pages. Others use only keywords and not back links. Still others focus on headings. But if you create a web page that is focus on what it claims, almost all engines will find a way to make your web page show under the appropriate search terms. The point is that you need to do your best and let the engines to pick you up in time, doing your best of course should include making sure that the page fits the search text it is optimized for.
This question was asked on 9/5/2006 11:53:53 PM and answered on 9/5/2006 11:58:49 PM

Suggestions for Improving "Online Clinical Services"

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own comments

Add your own suggestions or read below suggestions made by others regarding how to improve this session:

Comment:  The lecture was good and easy to understand 
This comment was left on 9/25/2006 11:49:41 AM.

Comment:  I would like to see more examples and some testimonials. 
This comment was left on 9/5/2006 11:55:25 PM.

 

This page was created by Farrokh Alemi, Ph.D.  Last revised on 05/07/2007.  This page is part of the course on Electronic Commerce and Online Market for Health Services.  This is the session on search engine marketing.