Search Engine Marketing
Advanced learners like you, often need different ways of understanding a topic. Reading is just one way of understanding. Another way is through writing. When you write you not only recall what you have written but also may need to make inferences about what you have read. The following questions are designed to get you to think more about the concepts taught in this session.
Please choose one of the following sets of chapters and prepare to discuss them in class. One of the best ways to master a topic is to teach it. By presenting one of these sets of chapters, you get to have in-depth understanding of the topic. Please prepare a narrated slide show. Bring the slides show to the class. Your presentation will be judged successful to the extent that you can solicit your colleagues comments and input. Prepare to present any one of the following sets of chapters:
See examples of advertisements on search engine at Cooper CP, Williams KN, Carey KA, Fowler CS, Frank M, Gelb CA. Advertising campaign on a major internet search engine to promote colorectal cancer screening. BMJ. 2004 May 15;328(7449):1179-80.
Ask a question and we will answer it within the next 48 hours. If you have no questions, please review the answer to the questions asked by others:
Questions: I just saw on the webpage that for Week 3, there appears to be a "What do you know" section. The syllabus indicates this is not a deliverable. Do we need to complete this What do you know section for Week 3?
Answer: No not if it is not included in the syllabus
Questions: Do all search engines work in the same way and would high ranking in google lead to high ranking on other engines?
Answer: No, some search engines like Yahoo's are based on human ratings of web pages. Others use only keywords and not back links. Still others focus on headings. But if you create a web page that is focus on what it claims, almost all engines will find a way to make your web page show under the appropriate search terms. The point is that you need to do your best and let the engines to pick you up in time, doing your best of course should include making sure that the page fits the search text it is optimized for.
Suggestions for Improving "Online Clinical Services"
Add your own suggestions or read below suggestions made by others regarding how to improve this session:
The lecture was good and easy to understand
I would like to see more examples and some testimonials.
This page was created by Farrokh Alemi, Ph.D. Last revised on 05/07/2007. This page is part of the course on Electronic Commerce and Online Market for Health Services. This is the session on search engine marketing.